immersive outdoor gaming for local communities
Branding, UX & UI, Web, Mobile App
2018 – Red Academy
React Native App
ONiGO is an outdoor gaming company with the purpose of getting people more active and social, by connecting communities in local parks. We had to translate their games from a Web-based App to a React Native App.
⏤ 01 THE CHALLENGE
Social, fun, active
Our goal was to create a visually engaging and compelling experience to captivate the players without distracting them too much, neither from the outside or with too many elements on the screen.
The second part of the challenge was to combine our findings regarding the experience, with an engaging interface that would represent ONiGO’s values. For me, it was to translate them in an intuitive way through the app, along with a coherent identity.
⏤ 02 THE OUTCOME
Full screen map
For a fully immersive experience, we decided to give the map a central part, making it take the whole screen to engage the users and make them totally involved in the game. We also added pop-up windows to keep them motivated. The commands are on the sides to not distract them from the game.
⏤ 03 THE SOLUTION
All of ONiGO’s new visual elements and identity are there to represent the game’s values. Immersive, clear and easy, with green’s complementary color, orange, that highlights the social aspect of local communities, as well as a vibrant, active and fun side.